Way back before the presidential elections of 2009, started circulating this video and others done by the Leonardo DiCaprio's production Company (Appian Way). "These non-partisan public service announcements wanted to encourage American youth to register to vote in the upcoming election."
Every time I have to design marketing pieces for young people I still scratch my head, because seems to be difficult (for me) how to capture their attention and keep them interested. They are certainly different teenagers of what I used to be. So I thought that a similar approach to this video will be good to apply for other purposes (career awareness, mandatory training, etc.)
Granted that besides the idea itself, the cast is a luxury that I certainly will not have :0)
Side note:My favorite is like the backstage of the shooting ;0)
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